Textile expert, skier, biker and backpacker, Jen Loofbourrow needed backcountry-worthy garments that stayed fresher, longer. So she built a size-inclusive baselayer brand that keeps adventurewomen warm and stink-free, activity after activity.

Check out Alpine Fit Gear

Born to provide women with the options they deserve, Wild Rye was built on the belief that better gear for women is both possible and essential. With their collection of mountain-mastering apparel, Cassie takes on the task of building confidence, protecting our play places, and empowering women from the back country to the boardroom - starting with feeling comfortable in our clothes.

Check out Wild Rye Apparel

Corina said goodbye to corporate Amercia to pursue her entrepreneurial dream. After a brush with skin cancer she was inspired to create UV clothing that fit her style and sport, as well as her love of the outdoor. Her brainchild BloqUV's understated yet on-point styles deliver UPF protection in colors and cuts that make us look and feel great.

Check out BLOQUV Gear

When it comes to women, sports and clothes, there is no greater expert than our pal Sally Bergesen, the founder of Oiselle. Fed up with ad agency work and the state of women’s running apparel, Sally launched her own company in 2007. When she’s not taking her runway-inspired apparel to women runners, she is taking on the entrenched interests of Nike, the USATF and Madison Ave.

Check out Oiselle Gear

Kim Hopkins and Lisa Carponelli both have a passion for cycling that is undeniable. Unable to find cycling wear that matched their own bright, bold, beautiful take on the sport, they set out to create their own, and Velorosa Cycling was born. They build every design upon the belief that women should do everything BUT blend in. When riding and out in the world, their mix-and-match - made to pop and get the rider noticed - options deliver comfort while making us feel confident.

Check out VELOROSA Gear

With over fifteen years of design experience in the outdoor and apparel industries, passionate surfer Erika quickly noticed what was lacking. Timeless, elegant, sustainable surf and swimwear is what SEPTEMBER delivers. Independent and self-funded, focusing on modern simplicity, form, and function, the streamlined silhouettes always put performance first.

Check out September Gear

After wearing a plain-jane pair of compression socks on a flight home from Africa, Creative Director Susan was impressed by the way her legs felt, but wasn't so thrilled by the way they looked. She put her design background to work and Lily Trotters was born-marathon-strong compression socks that are still comfortable (and cute) enough for the daily grind.

Check out Lily Trotters Gear

It all started with a need for a great board short and a rash guard that fit. Surfers and friends turned business partners, Jennifer Hinton and Thayer Sylvester took a conversation from a surf trip and built a brand around it. The perfect balance of fashion and function, Carve Designs delivers gear that keeps up with “real women with real bodies and a real passion for adventure.”

Check out Carve Designs Gear

One encounter with Jennifer Ferguson is all it takes to understand her fiery passion for life. A group fitness instructor and busy mom of two young kids, Jennifer couldn't find a bra that could keep up. Named because she is quite the "handful" herself, Handful aims to help women prioritize themselves and their "happy-active" life. Their sports bras are designed by women who have thought of all the details. And, they offer extra support to breast cancer survivors through their Breast Friends Forever program. They've got our backs–and most definitely, our fronts.

Check out Handful Bras

An Outward Bound instructor turned hand-crafted jeweler. Bronwen began making jewelry out of gortex thread and other materials scavenged from the repair room. Her jewelry, like the women who wear it, is feminine, fierce and made for adventure. And when she’s not riding roughshod over the demands of running a small business, she’s on her favorite ride: a cargo bike (with her 6 year old daughter as the cargo).

Check out Bronwen Jewelry

Recycling is great, reusing is better. That’s how Kelli felt, anyway, after tearing her new puffer on its first go out. She vowed not to put another piece of duct tape on her expensive gear and instead designed and engineered durable, washable fabric patches that make repairs easy and stitch-free. Easy as a sticker, NoSo Patches deliver effective and attractive repair simple enough for any outdoor doer ready to DIY.

Check out Noso Patches

Conservationist, musician and protector of the wild. This wild woman merged her love of animals, the environment and art to create a business that donates up to 10% of sales to organizations that protect the Earth. We love her mission so much, it was a no brainer to carry her hats. Oldest piece of gear? Her 15 year old sleeping bag.

Check out Katherines Hats